Nike Winter Solution - Shanghai W+K

Role: Creative copy intern

Project Overview:

As a member of the W+K creative team in Shanghai, I participated in the Nike Winter Solutions campaign to promote Nike down jackets. The campaign creatively highlights the special warmth of these jackets, humorously showcasing their ability to heat popcorn, grow flowers, and more.

Major contributions:

Scriptwriter: Played a vital role in drafting and refining the script to ensure it was engaging, humorous, and consistent with Nike's brand voice.

Creative copywriting: Develop relevant taglines that convey the campaign's insights and resonate with the target audience.

Collaborative efforts: Work closely with art directors, designers, and copywriters to ensure the final product is cohesive and engaging.